Qualcomm intends to take on Nvidia, Intel with new AI chips

Qualcomm has introduced a new chip for speeding up artificial intelligence work, intending to grow beyond its stronghold in cell phone chips.
Qualcomm on Tuesday introduced a brand new chip for speeding up artificial intelligence work, aiming to increase beyond its stronghold into cell phone processors and in a rapidly growing market dominated by Nvidia and Intel. In an event in San Francisco, California, Qualcomm said it is planning to begin testing its Cloud AI 100 chip with partners like Microsoft later this season, with mass production likely to start in 2020.

Qualcomm’s new processor is designed for what artificial intelligence researchers call inference – the process of employing an AI algorithm which was trained with massive amounts of data to be able to, for instance, translate audio into text based requests. Analysts believe for speeding up inference chips is going to be the most significant part of the AI chip marketplace. Nvidia has released particular processors for the job and Intel is working with Facebook on one which will be published later this season. Computing vendors like Amazon’s Web service and Alphabet’s Google Cloud unit are making their very own inference processors.

That activity means Qualcomm is currently leaving the crowded field behind its rivals. However, Cristiano Amon, Qualcomm’s president and the chief of its processor division, said the San Diego company is taking a different approach by aiming to serve the smaller, easier data centres which are proliferating around the globe in order that consumers may benefit from faster response time for their internet connected programs. To be able to serve those smaller advantage information websites, Qualcomm is focusing on AI chips that consume little quantities of power and generates little heat – a specialty he developed when creating chips for cellular phones, which run on batteries that are small and live in pockets.

Rivals like Intel and Nvidia create stronger data centers that suck up processors that dominate in data centers that suck up power and require cooling systems. You cannot rely on large buildings with air conditioning, Amon told reporters at the San Francisco, California event. That is our rate is performance per watt leadership. Qualcomm attempted before to parlay its cellular chip experience That campaign has largely been wound down as a cost cutting measure cell phone processor technology. That effort has largely been wound down as a cost cutting measure. I think this is an excellent start for Qualcomm, however they’ve a lot to prove at the higher performance accelerator area, said Patrick Moorhead, founder of Moor Insights & Strategy.

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